Craft pricing calculator — materials, labor, and target margin
Enter materials, hours, hourly rate, packaging, and a target margin to see total cost, suggested list price, and profit at that price — before you add marketplace fees.
Results
Labor: 30
Total cost: 44
Suggested price: 73.33
Profit at that price: 29.33
Formula
labor=hours×rate; cost=materials+labor+packaging; price=cost÷(1−margin)
Worked steps (check these)
- Labor = 1.5 × 20 = 30
- Total cost = 12 + 30 + 2 = 44
- Suggested price = 44 ÷ (1−0.4) = 73.33
Shopping estimate only — add platform fees separately (see Etsy fee calculator) and match your market.
Makers often underprice labor. This page forces hours and rate into the number, then backs into a list price from your margin goal.
How to use
- Enter materials and packaging costs
- Add labor hours and hourly rate
- Set target margin % of price
- Read suggested price and profit
Why this calculator
- Cost + labor + packaging in one sheet
- Margin-based suggested price
- Links to Etsy fee worksheet
Good for
- Etsy handmade
- Craft fair tags
- Wholesale first pass
Tips
- Raise margin if ads or shipping eat profit.
- Re-run when material prices jump.
Examples
| Input | Output | Note |
|---|---|---|
| $12 materials, 1.5 h × $20, $2 pack, 40% margin | Suggested price ≈ $73.33 with profit on that price | Margin is % of selling price, not markup on cost |
Pricing FAQ
- Is margin the same as markup?
- No. This tool treats margin as a share of the selling price: price = cost ÷ (1 − margin).
- Where do platform fees go?
- Add them after — use Etsy fee calculator so take-home still covers your margin.
- Batch candles next?
- Scale wax with Candle batch scaler after you lock a jar recipe.